SEARCH ENGINE OPTIMIZATION

                SEARCH ENGINE OPTIMIZATION(SEO)

           search engine optimization is a process of optimizing the website to get stable in the google ranking . according to that ranking the google  position the website at the google search result. the position in the first page is that much important to the websites. because even if we are searching for anything we only check the first page of the google search result. we does not go through the other pages. so the related website has competition among each other. for survive in these competitions the companies  are trying to make their websites fully optimized  here they need professionals . the search engine optimization is a process which kept by the four pillars they are 

* on page seo

*off page seo

*technical seo
*local seo

Optimizing a website may involve editing its content, adding content, and modifying html and associated coding to both increase its relevance to specific keywords and remove barriers to the indexing activities of search engines.Promoting a site to increase the number of back links from the quality websites it may help  to increase the website traffic. as we know the main objective for optimizing the website  is to increase the website traffic thus the all of the four pillars must 

According to the keywords the seo are works so here in seo the keyword  research has major role. first of all to optimize a website the first step is research the keyword it is process which would take time because the keywords that found  should get filtered again and again according to their competition,volume,cpc,cpp and from that filtered keyword we select keyword that relevant for the website and it. there is some websites like  uber suggest.com , google adwords which are helps to research the keyword we can find the volume of the keyword,competition for the keyword,cost per click,and cost per price as per that finalizing the keyword for the websites .based that keywords the crawlers find the website and present  it to the users.

 ON PAGE SEO

  The definition of on page seo is On-page SEO is the practice of optimizing individual web pages in order to rank higher and earn more relevant traffic in search engines. On-page refers to both the content   and HTML source code of a page that can be optimized, as opposed to off-page SEO which refers to links and other external signals.

on page seo is the process of optimizing the website by making the overall structure for the website as the google says. by giving the exact title tag,meta title,meta description,meta key words,headers,alt tags etc....and inclusion of the keyword at the exact ratio

TITLE TAG

Title tag is the name which show on the tab of the browser it must be matched to content of the website otherwise the google crawler will found it as spam or cheat

META TITLE

Meta title is the title which show on the google search result , there is a google standard  for the number of characters for the meta title it is between 56-70. mostly,the websites are include their main keyword in this meta title

META DESCRIPTION 

The meta description is the small description about the content inside in the website and it also has a regulation from the google for the quantity of characters it must be in between 156-170 . but now it has some changes we can include upto 240 characters as a description. if we does not give any description google algorithm make the first lines of the website as description even if it is relevant or not

    

META KEYWORDS

It is a important indicators of a website's content to search engine, normally the keywords are direct the user to the web sites. so it have much importance.the keywords are written in small case letters by dividing each them with the coma

   HEADERS

The headers are the title which shown on the top of the web page,in each page of a website must contain headers. it has a huge role in making website user friendly 

  ALT TAGS

The alt tags or alternative tags, are the tags which given for the pictures that includes in the website, this is important there is lots of pictures in the internet which does not having the alt tags it is a mistake, even anyone search for the image results we can direct the user to the website by giving proper alt tags, actually it is small description of the image.

The most of the on-page seo is done by the web developer but as a digital marketer all should aware about this.most important thing is the on-page seo is a onetime process. but all should keep listening for the googles updation according to their regulation we have to work on it.

  OFF-PAGE SEO

  Of page seo is the process of linking the website with other website it may help us to increase the webpage traffic. The link with the good website give us good traffic  the main process in off page seo is backlinking our website with other websites,forum groups,classifieds,quora,social media sites,blogs etc...that related with our content. there is lot of point to be noted while linking with other websites the number does not matter but the quality is a matter.if there is only 3-4 link with good quality its ok,otherwise the number of link is too high and if we does not have much traffic google will find the website as spam and give penalty for that.

                                                         " By writing quality content you can rank in search engines, but by getting a few great, relevant sites to link to that content, you’re increasing the chance that you’ll end up a couple of spots higher. The same goes for building your brand and creating trust. This doesn’t just happen on your site, but mostly off-site. Take reviews, for instance, these can make or break your company. You need them, but they most often appear on external sites. These are all factors that contribute to your rankings"

                                       the external linking will increase the chance to get the website traffic increasing and on other hand the chance to get leads are also increases. the social media also have a role in the off page seo to increase the traffic

    TECHNICAL SEO

           Technical seo is the process of understanding the current status and faults of the website. According to that as a digital marketer we can suggest the problems to the web developer to rectify it. In technical  seo we should check site load time,ssl certification,wheather the website is mobile friendly,the site structure,site map submission,optimization of the coding,broken links etc..

   the  technical side of a website is maintained by the developer but you should keep looking on them.there is a website named iwebchk to find the details about the website. we can find all the details about the website in that site. the major to minor things


    LOCAL SEO

If you have a business that serves local communities, you should consider local seo as part of your marketing strategy. local seo is the process of using strategic keywords and proven strategies to boost your tanking for specific geographic locations, as well as making sure your business is displayed in the maps on search engine results pages,

    its for promoting the local brands and local business within a small region. it is like a mouth to mouth marketing


In digital marketing the seo is the most important for a website to get its rank organically, it is a process which have continuation until or unless the website stops.so keep working on the seo other than anything for a sustainable details


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