DIGITAL
MARKETING
Digital
marketing is a new mode of marketing. The marketing in the online platform is
called digital marketing. The digital marketing has lots of advantages while
compared to our ordinary marketing methods. In digital marketing the expenses for marketing is 1/10 while compared
to ordinary marketing system. We can choose our exact audiance by their
hobbies,activities,intrests,age,gender,likes followings and location. Thus the
marketing will be more effective than other modes.the importance for the
digital marketing is increasing day by
day. Because the world is moving as digital world. The digital marketing
contains lots of sub topics they are,
·
KEYWORD RESEARCH
SEARCH ENGINE OPTIMIZATION
SEARCH ENGINE MARKETING
SOCIAL MEDIA OPTIMIZATION
SOCIAL MEDIA MARKETING
MOBILE MARKETING
EMAIL MARKETING
YOUTUBE MARKETING
KEYWORD RESEARCH
SEARCH ENGINE OPTIMIZATION
SEARCH ENGINE MARKETING
SOCIAL MEDIA OPTIMIZATION
SOCIAL MEDIA MARKETING
MOBILE MARKETING
EMAIL MARKETING
YOUTUBE MARKETING
The each of
the topics has its own importance in the digital marketing,
In digital
marketing the most important part is
keyword research. The professionals says that while comparing to the human body the keywords are the blood
for the digital marketing. Creating the keyword
is a most difficult task. Because it has several steps we take several
related keyword to our web page and compare each other and classify them as
high competition, medium competition,low competition, from these the filtering
process is taken place and after that we select the relevant keyword for our
web page .
SEARCH ENGINE OPTIMIZATION (SEO)
Search
engine optimization is most important portion
of the digital marketing as you know
that the webpages of the firms are very important for their buisness.search engine optimization
is a organic process.which is a long term process.the firms optimize their
webpages to get higher ranking in the google search reasults is the main motive for the doing search engine optimization.the saerch engine
optimization (seo) is divided into 4 as
their natur they are,
· On-page seo
· Off-page seo
· Technical seo
· Local seo
ON PAGE SEO
On page seo is the process of
optimizing the web page to increase the web page traffic.
On page seo is actual one time
process to optimize the web page to give user satisfaction. It is the process
of verifying that the webpage has proper
title,discription,headers,image alt tag,meta title,meta discription and the
content the content must be unique and relevant. And the webpage must value the
users
OFF PAGE SEO
Of page seo
is the process of linking the website with other website it may help us to
increase the webpage traffic. The link with the good website give us good
traffic the main process in off page seo
is backlinking our website with other websites,forum
groups,classifieds,quora,social media sites,blogs etc...that releted with our
content
TECHNICAL SEO
Technical
seo is the process of understanding the current status and faults of the
website. According to that as a digital marketer we can suggest the problems to
the web developer to rectify it. In technical seo we should check site load time,ssl
certification,wheather the website is mobile friendly,the site structure,site
map submission,optimization of the coding,broken links etc..
LOCAL SEO
Integrated
approach to marketing for local business.
local seo mostly used to market within the local circle by the firms by
adding the exact location to get direct leads
SEARCH ENGINE MARKETING
Search
engine marketing(sem) is a process of paid sponsorship . which the firm can
advertise their website.by choosing their exact audience it is a paid service that we can set the end
date and total traffic we need as per that we can set our budget for that. The
google adwords is the site which help us to create this kind of ads, thus our
website will be in 1st or 2nd
position but it is temporarily process
after the ad time our website go back to the old position. It may help us to
increase traffic in that time but if we doesn’t give value to users the google
doesn’t provide higher ranking H
SOCIAL MEDIA OPTIMIZATION
Social
media optimization is the process of optimizing the social media pages of the
firms, like facebook,twitter,linkedin pages .
now a days the importance of the social media is very high the people
are engaged all the time in social media
platforms, so social media is also a good platform the marketing, the optimization of the social media pages is
a simple process. It may help us to increase our website traffic. Re arrange
the icons as the firm demand like put the company logo as proper, and keep page active with quality
informations and valid and unique content and post the posts at the peak time
regularly.there is difference in between
the other social media sites with linkedin it is a professional venue for professionals.
SOCIAL MEDIA MARKETING
Social
media marketing is same as search engine marketing the both are paid
services,but in social media like face book we can boost specific post and we
can also create ad post by targeting specific peoples.we can choose
location,age,gender,intrest,education etc... while creating ads. but as you all
B know the power of social media so always must be carefull. The social media
websites like facebook, instagram are mostly use as personal but in case of
linkedIn it is a site were professional meets so keep in mind that the
difference between them. While creating ad we should mind the difference
EMAIL MARKETING
Email
marketing is a process sending
commercial messages to group of people through emails.the details of the
customer can be collected from the fill up box.there are three types of email
·
Primary email
·
Promotional email
·
Social email
Email
marketing helps in brand building. Mail chimp.com is a example for the tool which we can generate group of mails
YOU TUBE MARKETING
You tube marketing is to promote video contents in the you tube. We can
create ads in the you tube videos. We can do several types of ads in the
you tube like banner,moving banner etc.
The you tube marketing is includes in the social media marketing
Learn Digital Marketing skills at NIDM Bangalore
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